Banner Ads

Take advantage of the banner ads on the most visited websites on Czech internet. You may find these ad designs/formats:

  • Leaderboard 970x100 px
  • Skyscraper 160x600 px
  • Wallpaper 970x310 px
  • Showcase 654x250 px
  • Sticky square 200x200 px
  • Podval 1920x600 px (responzive)

Technical specifications of ad formats:

Flash / Image

  • Please submit all the necessary materials 2 days in advance
  • Submit image of Flash in the right size and format with contrast limiting of 1 px
  • The data size of the file should not exceed 50Kb, exceptions may be bigger, although not more than 80Kb
  • We accept compressed images of JPG, GIF, PNG types and movies of Flash SWF type
  • Logo of the brand or e-shop must be located on the right side of the banner Leaderboard.

Definition of the click FLASH

ActionScript 2:

on (release) {
if (!_root.clickthru && _root.clickTag) {
_root.clickthru = _root.clickTag;
if (!_root.clickTarget) {
_root.clickTarget = “_blank“;
getURL (_root.clickthru, _root.clickTarget);

ActionScript 3:

var clickT:Object = root.loaderInfo.parameters;
var Adbutton = root.AdbuttonJmeno; //plna cesta k objektu tlačítka
if (!clickT.clickthru && clickT.clickTag) {
clickT.clickthru = clickT.clickTag;
if (!clickT.clickTarget) {
clickT.clickTarget = “_blank“;
Adbutton.addEventListener(MouseEvent.CLICK, AdClick);
function AdClick (e:MouseEvent) {
navigateToURL (new URLRequest(clickT.clickthru), clickT.clickTarget);

Price list here.

Technical specification of Sticky square and Podval

Sticky square:

- size 200x200px

- max. data size of picture is 50kb, for HTML5 100kB

- another technical specifications are the same as for other formats


- size of picture 1920x600px

- the only format we accept for this banner is jpg, png, gif

- max. data size of picture is 150kb


Targeting of Sticky square and Podval is the same as for Leaderboard, Skyscraper and Wallpaper.

Sticky square and Podval banners are not on page Heureka Košík, Administration of e-shop, Helpdesk and Homepage.


Is your e-shop not “visible” enough? Take advantage of our tools and profit from our co-operation with you.

  • PPC
  • Orange box in the product details
    • By using bid system you can make yourself most visible in the orange box dedicated for 4 e-shops the most.
    • How can you achieve that? Having “Verified by Customer” certificate, the best reviews, competitive prices, great product availability and using bid system


Via our project “Brand corner” we offer a special micro-site which presents complete selection of products on one page. One of its advantages is that it notifies you of new products or the best selling products of particular brands. It also supports brand perception, awareness and loyalty. The brands can also label their verified sellers with “Authorized seller” certification.

We also offer ProductADS for a brand overview, their top categories, top products, current product development. This tool can help increase brand awareness on special Heureka formats. The positions of participating products can be influenced by bid system., a

Other online comparison shopping and product browsers from Naspers group, that offer similar services to These are easier and quicker means of product search and price comparison.

Web traffic a page views in November 2013: 795 417 RU, 5 424 152 PV 192 529 RU, 910 134 PV 180 895 RU, 919 080 PV