Here you can find min. CPC per category based on product price.
CPC for "top box" (first 3 positions in product detail marked as "Heureka is selecting reliable shops for you") is calculated in auction. Position of your product depends on CPC, CTR, and quality score (including shop quality, product availability, product price)
CPC from "shop detail" and "fulltext query" is 1 Kč /0,033 €
We increse the CPC by 25% for each category every year from 1.10. to 31.12.